Whether it's a technical gadget, practical accessory or sustainably produced bike – the bicycle industry is constantly evolving. For a long time now, it is clearly differentiating itself based on brand and design.
The Bicycle Brand Contest is an acknowledgement by the German Design Council of excellent product and communication design in the industry and offers companies a unique international platform to present and position themselves effectively in the media and the public.
The award is aimed at companies in the bicycle industry and their partners in the supply, as well as the design and communications industry. With unrestricted use of the winner label, tailored media strategies for the winners and effective media and marketing communications campaigns, it attracts attention to the winning company and to the whole industry.
The German Design Council, the expert for brand and design in Germany, bestows the Automotive Brand Contest. Commissioned by the highest authority to represent new developments in the German design industry. Established on the initiative of the German Bundestag (the lower house of German parliament) as a foundation in 1953, it supports the industry in all matters consistently aimed at generating an added brand value through design. As a result, the German Design Council is one of the world’s leading competence centres for communication and brand management in the field of design. The exclusive network of foundation members includes in addition to designers and design associations, in particular the owners and brand directors of numerous renowned companies.
The Organiser makes all the difference
Review of the Awards ceremony 2018 in Paris:
An independent, interdisciplinary jury consisting of representatives from design, media and brand communication decides on the awards and ensures the excellence of the award.
Communicate the competence of your brand with your official winner label. One copy of the catalogue, a certificate and a medal (Best of Best & special categories) are included.
Presentation in an Attractive Environment
We present you as a winner in the Forum of the Best in our online gallery and in our high-quality winner catalogue with a one- to four-page spread, depending on the award.
You benefit from our far-reaching press work and social media communication as well as perfect media partnerships for the Bicycle Brand Contest.
You demonstrate your expertise in the international, cross-sector contest environment – and make valuable contacts.
Increase Your Online Reach
The link from our winner gallery to your website will give you important backlinks. Also share your listing on your social media channels for even more reach.
The winners of the Bicycle Brand Contest 2019 will be presented at a festive awards ceremony in Frankfurt. There you have the opportunity to take a press photo and exchange ideas with industry colleagues.
Find all information such as categories and fees about the Bicycle Brand Contest here:
How the registration works:
Either log in with your existing login data or, if you are first-time user, click 'Registration' to access our database »My Design Council«
Create your submission to the competition. For this you need a description text in German and English, a high resolution image and basic data for your product or project.
Everything complete? Then finish your submission bindingly.
Please note that there are costs and fees associated with registration in the contest and the possible receipt of an award.
Send us your product/project in the chosen presentation type to the jury meeting in Frankfurt/Main.
All details related to the contest can be found in our announcement documents.
10 May 2019
(Early bird 10 April 2019)
22 May 2019
10 September 2019
Responsible for the content of the website:
Rat für Formgebung | German Design Council
60327 Frankfurt am Main
Tel. +49 (0)69 - 24 74 48 600
Fax +49 (0)69 - 24 74 48 700
Authorised representatives and legally responsible persons in accordance with the German Press Act (Pressegesetz):
Andrej Kupetz, Hauptgeschäftsführer des Rat für Formgebung
Lutz Dietzold, Geschäftsführer des Rat für Formgebung
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